Explore how AI transforms Customer Support & Success. Learn from industry leaders in our webinar: How Tricentis Leverages AI for CX.
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[Music]
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You got a fast car, I wanna check it anywhere
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Maybe we make a deal, maybe together we can get somewhere
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Any place is better, starting from zero got nothing to lose
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Maybe we'll make something, we myself got nothing to prove
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[Music]
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You got a fast car, I gotta plan to get us out of here
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And work another convenience store
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Man is to save, just a little bit of money
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Won't have to draft you far, just across the border and into the city
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You and I can both get jobs, finally see what it means to be living
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[Music]
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See my old man's got a profit, but here with a bottle that's the way it is
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Body's too old for work, body's too young to look alike in
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Mama went off and left him, she wanted more from life than he could give
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I said somebody's got to take care of him, he's packed with school
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That's what I did
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[Music]
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Alright, and there is the fade
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Okay, okay, let's get started, so welcome everyone
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Thank you for joining today's webinar
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Where we will be talking about how Triscentis is leveraging AI
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You know, the AI thing that everyone's talking about
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How they are leveraging AI for customer success and support alignment
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Which I think is a pretty cool topic and we have some really great content for
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you to share
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So we're gonna do that, but before we get into that
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I wanted to do a really, really quick housekeeping
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Or a little bit of housekeeping, I should say
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So this session will be recorded, which means that you will get an email
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Afterwards with the recording to this session that you can listen to
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Again, if you thought it was really valuable, which we're hoping you will
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But that you can also forward to other people, for example, to listen to
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And if you have any questions in between
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Or if we're saying anything that you're like, okay, so please give me a
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detailed explanation
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Because I don't get this, feel free to just pop it in the Q&A function of Zoom
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I will also take a look at the chat, but I'm not allowed to say that
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So please, if you have questions, put it in the Q&A
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And then I'll pick it up from the Q&A and weave it into conversation
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Make it a really engaged thing
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Yeah, that's it for housekeeping
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So to make sense of this topic, I am joined by a really great group of people
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Who all have something to say about this, so that is pretty amazing
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And I will ask them to introduce themselves
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At Gainside, we have this, let's say, tradition
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So every meeting and also every webinar and other events, they start with ice
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breakers
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Which is basically a question to just open up the conversation, make it a
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little fun, have a few smiles
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So we'll also do that today, and the icebreaker for today will be
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What is the worst song on your playlist at the moment?
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And you're not allowed to say Tracy Chapman, obviously, we just listened to
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that one, and that is amazing
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So in order to get started with introductions, maybe Granati, I go to you first
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So what do you do, and please tell me the worst song on your playlist?
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So I'm Guinadi Rashkova, and I'm Vice President of Customer Support and Trade
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Centers
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25 years in support, very passionate about the topic, always excited to talk
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about it
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How to explore the technology, how to leverage it
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I'm very happy to be here
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About the song, so I was trying to Google which one, because I remember the
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song, I don't remember the name
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But it was by Duran Duran
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And I don't know if it's, I think it's maybe named, thank you
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I don't know how it made it to my list, but it's there
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I think there will be some Duran Duran fans that will absolutely dislike this
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answer
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I see Mike, your face is trying to say things, so maybe you go next
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Sure, I didn't realize that Duran Duran Hannity had any bad songs, but
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apparently they do
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So Michael Meday, Senior Director of Customer Success at GainSight
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Have been in Customer Success from before it was called Customer Success when
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it was account management
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Blended with support and kind of a whole bunch of other functions that
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eventually coalesced became customer success
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So, and also I am part of the AI revolution
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We have some really cool technology that GainSight is rolling out from an AI
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perspective
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I get to be on the kind of front lines of using it as a CS leader
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And then get to experience it through the eyes of my customers as well
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So I've got lots of thoughts on the subject that I'm really keen to share today
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from the CS perspective
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Oh and Mr. Roboto, yes, so I'm going to go Mr. Roboto, even though Stix is a
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pretty good band, that's a pretty cheesy song
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And AI being the theme of today, that was my choice
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Yeah, shame on you, that's terrible
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Alright, Soma, you're up next
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Great, hi everyone, this is Soma Yakupur, I am the CEO co-founder of AI Company
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, Remko Yersane, right? All about AI today, called the Loops, which is predictive CX operations
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platform
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I like to show a fun image kind of representing the company, not completely a
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brand
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That's actually a gonario over there standing and we'll have everybody, you
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know, with our customers up there
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What the Loops really does is support is sitting on this gold mine of data that
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we call
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That needs to bring a lot more insights around various aspects that we're going
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to be talking about today
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And not these insights are not only valuable for support leaders, but also
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cross-functional team like Success
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So I'm here to make Mike really, really productive, right? Mike, 10x over here,
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the number is saying super powered, right?
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So that's what we do
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Love it
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I love that, that's a great call out
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Alright, so my name is Remko, I work for Gensa as well, I'm in marketing
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So basically, I really hate that I'm going to stay this live on the webinar
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But the worst song in my playlist, I don't know if I can say it, no, it's a M
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iley Cyrus song
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Yeah, I know, and it's a very old one as well, it's called The Climb
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It's really, really old, I think she was very young
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Also, the first time I listened to this, just to basically start explaining and
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basically coming up with excuses
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I was also still very young, so it's the climb, if you want to listen to it, it
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's a power ballad
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When you're in these emotional moments in your life, for example, when you're
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trying to figure out what to do with AI
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That's when you play Miley Cyrus, the climb, because it can be a climb in
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business
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And AI is going to help you through it, I think, that's the best way I can do
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it in terms of like a transition
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So let's forget about this moment and just continue on to the rest of the web
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inar
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So as we're going to be talking about AI and how it's revolutionizing support
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and success and everything else
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I think a good place to start is probably to give everyone else our perspective
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on what AI actually is or what it means to us
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So I thought we'd just do a quick round, like what does AI mean to you, what
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does it actually, or maybe you even have a definition for what you think AI is
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And then we'll move on and having educated our audience on the, sort of like
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the, I don't know, box that we're talking about
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So, Granati, let's start with you
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Sure, and this is a great question because everyone here AI and everyone
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interprets in their own way, what does it mean to people?
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Right, and of course, machine learning and the logic or intelligence that we
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create
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But I'll tell you how I see it and how I see it in our world and the CX world
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There is no one engine, right? We have a lot of tools we use every day and now
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all the vendors are coming with those AI capabilities
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We're going to have an idea here, but every function or every engine that we
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spin has a different purpose
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For instance, you can have a chatbot powered by AI, that would be an interface
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for customers to interact and basically what it is is the smart supercharged
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surge, right?
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And they will ask a question they'll get an answer
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You can have, for instance, the loops that we've mentioned, some have mentioned
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, right?
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This is your intelligence behind the scenes, your strategic advisor, where you
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can analyze your data, you can make your decisions, you can build your own map
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With help of that AI with analyzing that goldmine of data that you have, that
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is so much
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It is such a challenge to extract the data before and today I just simply
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changed the whole game by just giving you access to the data
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You can have AI, you can actually build your hierarchy of AI engines and have
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one that actually decides what to do and engage different functions
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And if you build your hierarchy right, then all other engines will feed your
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highest architecture engine to just say, "Alright, here is the input from
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custom data, the input from usage, the input from sales
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What do we do?" This is the place where the customer journey is right now
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And for instance, Gae said, in our architecture, the way I build it, Gaeenset
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is the highest hierarchy engine that will get all the input and decide what to
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do and trigger different functions in the business
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So there is no one answer to me, right? It's how do you really combine all
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those different AI engines with different purposes and how do you make them
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feel, make them work together and interact
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And I also remember, I think you said earlier, that it's kind of like the brain
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, right, with all of the different engines being the neural links that basically
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make up the whole network and then the brain figures out what we do next
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I really love that, Mike or Samya, anything to add, feel free to jump in
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For me through the lens of CS, it's really kind of two things, one, it is
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aggregating data and then telling me something that either I didn't know out of
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that data set or there was too much information for me to manually comb through
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it
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So I worked in CX and I had NPS programs that I ran and literally we read, we
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read the verbatim, that's what they were called and we read every single input
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Now with AI, we can have AI read the inputs and then give us the biggest themes
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. So for me, that's the number one, similarly out of the CS vein is house
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scoring
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And I'm not going to get a sense of data sets and telling me something I don't
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know, maybe I need to tweak a health score and factor something higher than I
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had in my algorithm so that's kind of the one big piece for me is that analysis
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of data So it is taking call notes, figuring out action item next steps, maybe even
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writing an email based off of all of that and obviously giving proof to the CSM
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before sending it, but taking those kind of lower level tasks off of the CSM so
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that they can spend more time with customers so they can build
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deeper relationships. So those are the two things that I really look at AI as
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helping CSM right now
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I also really like the CS lens. One other very interesting use case that I
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heard the other day was also summarizing like years of the customer
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relationship
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Which I just think is a genius solution, but Samya, I'll hand it over to you.
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Yeah, no, I am complying with what you know, Gennady and Mike are talking about
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right, AI is not anything new, right?
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I've been in this industry 25 years now, probably giving my age away right now,
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but you know in the last 10 years, what an AI has been there in the form of
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machine learning I mean every scientist that you hear in the market is saying
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guys, this is nothing new. It's been there. It's been providing your insights
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that it used to. It just took a longer time to get them, right? Some companies
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spend nine months, years, I mean big companies when I was traditionally at a
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You know, fortune 500 company where Nestle is an all had AI in some way, but
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they took like months to get a report out of the system, right? So AI is
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nothing new. What AI in today's era is, or let's say in current generation with
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the advancements that have happened is productivity game
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productivity game that you can get in hours or weeks, not months and years
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anymore, right? So that second order of information, which Gennady was saying
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that you could sift through information game site was aggregating data. There's
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, you know, they've been really good at bringing different data sets together.
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But now the second order of details within that what conversations were
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happening. Like you said, Remko summarizing customers interactions all year has
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now happening in seconds, if not minutes or hours, then months and needing
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people to go through and sift through that data to get those
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insights to report on top level board is is is what AI means to me right now it
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is speed. It is productivity gain, which is not two x three x it's 10 to 40 x
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and within seconds with the speed with which which every department can
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leverage. I mean, you know, you can do 10 people's job now with one. So that's
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AI. Yeah. Yeah, I think that's amazing. It's such a giant promise. But it's also
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really, really cool. I know there's also some people think there's still like
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some scary parts to AI. But honestly, like also the gains in order just from a
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day to day perspective in our work are massive.
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Maybe to just move on to the next question. So in the webinar title, we
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basically said that AI is now revolutionizing customer support and customer
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success.
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So maybe the first question is, do you feel like it is revolutionizing customer
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success and support? And then maybe the second question is, can you also give
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us an example of how you what what does the revolution look like, or maybe what
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have you seen happen already that you would consider a revolution in AI.
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And maybe some of you will just stick with you.
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Yeah, so I think I wanted to before I get to the revolution aspect, I think Rem
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ko you mentioned fear, right? I don't think we should be fearful of it. Right.
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The revolution, the way I kind of put an analogy to it.
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We move from on premise to cloud. Right. There were companies hosting big data
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centers. There were people running individually. There were jobs to all of a
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sudden you got to a DevOps job where there were 40 people managing an
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operational center.
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And big companies to one person that's now releasing code out like in minutes
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or even an hour, some people claim as opposed to two year releases.
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I think the same revolution is happening with AI with fundamentally being at
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the epicenter and really changing the business workflows that we thought
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through in the past, which required multiple transactions to happen can now be
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automated.
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So it is going to not only, you know, one of the support leaders that I was
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talking to, they said, I want to mind my bots. I've got bots out there. I've
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already automated. I want AI to mind my bots as well. Right.
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So what AI and revolution that we're going to be seeing in this space is not to
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be fearful of that, but to take that as an opportunity to say what new more
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ways we have to start thinking about managing this AI that's going to produce
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content with rapid speed out there, which never happened support is moving all
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of a sudden from a ticket mindset to a conversational mindset, right, which
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will create a lot more interactions that you didn't have before, but also
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offers a real time experience to your customers. There's a lot of automation happening
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of those interactions where you're putting now these bots coming out of GPD.
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You don't know what they're responding back because you're not governing them
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with decision trees.
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So, AI is creating opportunities where loops kind of fits in kind of plug that
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in already to kind of mind those interactions and engagements where you're
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giving the ultimate experience as a support leader.
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To your customers, you're not hounding on this is the only experience. You only
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can come and interact with me through a ticket, but you can interact to
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multiple channels, but in the back end you're operationalizing each of those
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processes and automation that is helping support leaders drive efficiency,
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but also provide real time insights to your success teams in terms of, oh, you
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know what I'm seeing an interaction at my frontline. And this is likely to
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escalate because every time this customer came, they were frustrated, right.
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And they're taking, you know, we have got three bugs already created which
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product team has not resolved, and their renewal is coming in three weeks. So,
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you know what, let me send an update. Now I'm saving time for a success.
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You know, manager to go look at every conversation and see what was the
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historical issue, what happened. You're getting a summarized, like you said,
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Remko to the success team same thing, you know, with every issue that's getting
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escalated to product teams were showing the impact of that issue happening at
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the front line saying, oh, you know what six customers are asking for saying
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bug.
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There is no manual correlation of all this stuff it's automated with summar
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ization. So people can consume it in a human natural language process then.
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Okay, now you're showing me a dashboard. So the revolution that we're seeing in
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this space is refinement of these processes is, is, you know, understanding the
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value of what you can do and real time, right, no longer waiting for two weeks
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to provide this information
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or in some cases I've already been months, or dumping this data and manually
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tagging it so you can share it with everybody. So, yes.
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Yeah, so, and what I'm also hearing but correct me if wrong is that it also
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allows people to be more proactive. So basically there's like this predictive
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aspect as well by going through all of these piles of data.
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So, you know, it's sort of like almost like a crystal ball kind of effect like
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we're predicting that this is going to happen so you the support agent or the
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CSM can now be proactive and basically make sure that it doesn't.
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Yeah, it is absolutely bridging the gap between support and success. It's
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increasing the productivity of your organization. It's making you predictive a
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lot and you know, even if it's, you know, your data is not there.
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It's offering a personalized experience which is phenomenal. Right.
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From a customer standpoint, I think I'm hearing a lot of leaders CEOs now look
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at support as a way of increasing customer experience as a way of saying that
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do not deflect.
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Right. Yes, you have to deflect for certain cases, but let the person interact
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with your brand at various levels, because the customers that are interacting,
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even if the interaction is bad, you can do something to operationalize that.
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That's not going to be able to operationalize that downstream.
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But we are need to be part of the ones that are not interacting and go in silo
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more right out there that we lose them.
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We think they're fine, but we just don't know what's going on with them.
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Yeah, agree. Yeah. Awesome. I have a great or at least that's, I think so, but
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I have a great follow up question to the conversational mindset of support, but
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we'll go to Mike.
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And then we'll go to the next question.
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And then we'll go to the next question.
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And then we'll go to the next question.
31:37
And then we'll go to the next question.
31:39
And then we'll go to the next question.
31:41
And then we're consistently talking about
31:43
how do we get this customer more value
31:46
out of our overall relationship?
31:48
It's less,
31:49
hey, give me an update on Ticket123.
31:51
This is broken.
31:53
It's more conversations around value.
31:55
So the entire team,
31:56
offense, defense, and special teams,
31:58
is all focused on winning.
31:59
So enough sports analogies there.
32:01
But I think that, I think that, yeah,
32:03
it's definitely starting to come together.
32:06
Yeah.
32:07
Awesome.
32:08
Hey, I'm in the Netherlands in Europe.
32:10
Even though I'm excited about the Super Bowl.
32:12
So I appreciate the analogy.
32:14
So, yeah, coming to you next,
32:16
I would really love to hear something around data quality.
32:19
And maybe you can also cover like what, like,
32:22
let's say that you're a SaaS company now
32:25
and you really want to start leveraging AI.
32:27
But obviously you want to train it on your own data.
32:30
So do you, how, like, maybe a very simplistic question,
32:34
but how difficult is this?
32:36
So data quality and then also difficulty in getting started.
32:39
So I'll give two parts answer to that, right?
32:44
So training was always required for AI historically.
32:49
We always got into discussions,
32:51
"Oh, you know, I wanted to train my conversational blog.
32:54
I need to train on my language and my company business logic.
32:57
I can't use a general purpose."
32:59
That has changed right now.
33:01
Depending on what kind of scenario that you're using.
33:04
Now, for instance,
33:06
if you do want to just analyze your conversations
33:09
and I'm using loosely term conversations,
33:11
I could say interactions and support,
33:13
which could be email, text, you know, chatbot related, whatever.
33:19
You could just throw, you know, trained models that are coming up
33:22
and see the value out of it, right?
33:25
In terms of sentiment trending, which is just not good, bad, ugly.
33:28
It gets down to the next order.
33:30
This customer was frustrated on this kind of topic, right?
33:33
But when you do want to do things like classification and routing
33:37
from a topic modeling standpoint or prediction,
33:40
it does require training on your data.
33:43
And that, you know, the accuracy improves over a period of time.
33:47
Maybe we will come and say, "Oh, you know what?
33:49
Day one, it's only 60% accurate,
33:51
but when the feedback is getting injected,
33:53
or there's a feedback loop now injected
33:56
to these model trainings automatically,
33:58
they improve up to 90% accuracy over a period of time.
34:02
There's some that might just be stagnated just at 85
34:06
for unsupervised learning models,
34:07
because that's just the nature of it.
34:09
So I think it is the answer to that question is not yes or no.
34:14
It is, it is get started because you don't know the gaps.
34:18
And now there are tools or technologies in the market
34:21
that are pre-building feedback learning to these models.
34:24
So you don't have to keep training or need a data scientist
34:27
or an analyst in house that are training these models to get to be
34:31
optimal output.
34:33
They're giving you sort of some kind of accuracy
34:36
and it improves over a period of time with that feedback loop being injected.
34:40
So data quality, as we all know, enterprise data, everybody's data.
34:46
Nobody's data is perfect. Okay?
34:48
Every year people put projects together, teams together to clean that data up
34:53
and every three years, you know what? They start all over again.
34:56
So data will never be perfect in any department or any organization
35:02
actually across sales marketing, success support, finance, you call it, right?
35:08
We've always wanted that perfect world in the enterprise and it's never going
35:12
to be perfect.
35:13
But what now AI technology is doing is getting you to a certain level,
35:17
understand gaps within your data that needs to get you to that level
35:21
and actually do the self-cleaning and self-improving and self-accuracy over a
35:25
period of time.
35:26
So that has changed.
35:28
So if you're going to wait for the perfect world, not have a thing, Remko.
35:33
That's just shame. I was really hoping that it would.
35:38
Weather for the SES not perfect.
35:41
Even weather for the... Yeah, I know.
35:43
But if it's good to sometimes...
35:45
But if it tells you it's going to rain and you have an umbrella and it doesn't
35:49
rain,
35:50
you're still better off.
35:52
So if the prediction is telling you this customer is going to escalate,
35:56
even if they don't escalate, at least you're prepared, right?
35:59
That is true.
36:00
It has to have false positives in there. So yes.
36:03
That is right.
36:04
As with CS later, that is...
36:06
There is, there is, kind of, nothing worse than walking into a conversation
36:10
with an executive from your customer expecting to talk about the renewal
36:15
or growth opportunities or something and have it be hijacked by a support SCC.
36:19
That's why I support escalation that you're not really familiar with.
36:23
Fortunately, that doesn't happen too often to me.
36:25
Again, shout out to Steve Davis.
36:28
But that is particularly challenging.
36:31
And I know for what I tell my CSMs when they're newly coming on board to gain
36:35
site,
36:36
the one thing I need you to make sure that you don't do is surprise our execs
36:40
and that those support escalations used to be one of the more common reasons
36:45
that execs got surprised and it didn't necessarily.
36:48
It didn't look great for the CSM who was managing that account.
36:52
So there was an ad that opened a box of Pandora via Mike.
36:56
But it's not a Gennady. It's not a tricentus.
37:00
It was another customer. We were having a conversation very early in its
37:04
journey.
37:05
And the CEO comes and says, "Oh, I want loops."
37:08
And we's like, "Why?" He's like, "I got in a meeting with a customer
37:12
that was supposed to do webinar and I'm going to give the customer's name,
37:15
Snowflake, and I'm not going to give the company's name because I don't want to
37:18
ditch them."
37:19
And they said, "They're not doing a webinar with us."
37:21
And I'm like, "Okay, what happened?"
37:23
And they said the customer put in a ticket in support six months ago.
37:27
That was not escalated to product team.
37:30
The marketing team didn't know about. The sales guy in that call didn't know
37:33
about.
37:34
And he's like, "I get in this meeting and the customer is saying they're not
37:37
doing the webinar in two weeks."
37:39
And nobody in my go-to market knew. But when we drill down,
37:42
we did find the support ticket created.
37:45
So when I say goal mind, it is really a goal mind support.
37:49
It is truly a goal mind to help cross functional team understand.
37:53
And it's true. You don't want to get in a meeting.
37:55
And so many customers tell us, not Gennady and Tricentus,
38:00
that their account teams, before getting a meeting, they're like,
38:04
"Give me a rundown of every issue that happened in the last one year."
38:07
Or, "Tell me what was going on. What was this?"
38:10
And they spend two to three days, sometimes even before meetings, collecting
38:15
that data.
38:16
Now, just with a click of a button, if I showed you a chart of sentiment,
38:21
likely things got escalated on what kind of topics they got escalated
38:26
and how are they resolved or not in JIRA?
38:29
That second two, three drill down a quick snapshot saves so many hours across
38:34
customers.
38:36
Yeah, I think this is also a good bridge.
38:40
So thank you.
38:41
Because Gennady, we just mentioned the word gold mind.
38:44
I think it was you when we were preparing for this webinar that mentioned
38:48
basically the, or you basically set the phrase like support is sitting on a
38:52
gold mind of interactive data.
38:54
So let's assume that you're right.
38:56
So let's assume that this is true. There is this gold mind.
39:00
What can companies do tomorrow, besides buying a whole extensive AI suite
39:06
that is going to mind this gold mind at some point?
39:09
But what can companies start doing tomorrow to try and figure out if this is
39:13
also the case for them
39:14
and perhaps even already get some value out of the support data?
39:17
So this is a very good question.
39:21
You need some means to extract it, right?
39:25
We use the loops as that platform to, because this is a lot of data.
39:32
I want the every case and every common case to be analyzed.
39:36
I don't have an army of folks reading it.
39:39
And also if I would, it's still not going to be very efficient because they're
39:42
all different people.
39:43
I need one entity reading all of it.
39:46
So think about support or support case data as symptoms, right?
39:51
Those symptoms can show me as a support leader all the problems and the
39:56
challenges of any function in the business.
39:59
If I have too many how to cases where our products is not intuitive, if I have
40:03
too many stability cases, maybe it's not stable.
40:07
I can do on case types and case classification.
40:11
I can really extract all the challenges that we have as a business, the whole.
40:17
So if I will take the responsibility to extract the data, partner with my peers
40:20
in different functions and give them that on a regular basis, there will be a
40:25
continuous improvement loop of all functions in the business, not just support
40:30
or CX to post sell it all everywhere.
40:33
So that is the goldmine. That's why I call it a goldmine because this is, it's
40:37
always been there, but we didn't have means to really analyze it wasn't
40:41
feasible to read everything and really understand everything.
40:46
Right? Because definitely.
40:48
Yeah. So do you, yeah, so do you then also feel that support leaders should
40:52
basically be more proactive about sharing these insights like towards the rest
40:55
of the business?
40:57
Because to be very candid, I don't think that happens a lot, right?
41:02
I think it's mainly treated as a reactive function and perhaps even by the
41:05
support leader.
41:06
But that is true because it was very difficult to extract so it was impossible
41:10
who would stop their day to day until all the customers will wait for a minute.
41:15
We're not going to be super responsive in the next two weeks because we're
41:18
reading two years of data.
41:20
You're never going to do that, right? So you really not going to put enough
41:24
effort to extract it. You can say, Hey, you know what this components to noisy
41:28
or let's just analyze the last three months of data of that components, which
41:32
is subs, subs, subs,
41:34
subs, that of the whole thing, you can invest some time and extract some data
41:38
and talk to it.
41:39
But now when you have everything, or you always had it, but now you have a way
41:43
to know everything.
41:45
Of course, it's on support leadership to partner with the peers and say, Hey, I
41:48
have it. I can help you. Basically, the dialogues should start with me telling
41:53
my peer. I can help you be more successful.
41:56
Why? Because I have the knowledge. I have the insight and I will, I'm going to
42:00
give it to you.
42:01
And it's not an anecdotal data. This is fact. This is cases. Right. So it's all
42:06
actually, I can quantify it. I can say, How many times this failed our
42:10
customers and I can say in what way it failed our customers.
42:14
So that's that's revolutionary. I could not say that to you.
42:18
Remko, I've got a panelist on panelist question if I can ask. Yes. So, actually
42:31
, this is to both of y'all. Have there been conversations about leveraging this
42:32
information as part of a paid support model.
42:34
There's a lot of conversation going around monetizing customer success support
42:39
in some organizations being a part of that where there is a charge for premium
42:44
support.
42:45
Is that something that's coming up and is this potentially a way that we can
42:49
look at monetizing customer success or anchor customer support for those those
42:54
accounts that that really use it or have a tendency to break the system or
43:00
however you you may want to think about monetization.
43:04
So I think that two, two different questions here, how do you if to monitor
43:08
support as a function. Yes, absolutely. We usually have a premium offering. And
43:13
it's very, very important to choose right your premium features. Okay, if you
43:17
're going to sell your customers a better as a lay as a premium feature.
43:21
I don't believe it's a good idea.
43:25
And it's a long conversation. Why? But let's cut it short.
43:29
You can now have a premium feature that's called analytics, you can have
43:33
support analytics, and you can analyze customer data and customer trends and
43:39
customer behavior, and basically presented to customer as analytics that they
43:44
can conclude on and act on as information.
43:47
That could be monetized if you have the insight.
43:54
Yeah, no, I, you know, I totally wholeheartedly agree with Gennady on the
43:57
premium aspect. I'm seeing not only, you know, triscent is, but there's a lot
44:02
of other firms that are getting into premium support modeling and it is true.
44:07
Mining of some of this data understanding where the customers are and I agree
44:11
it shouldn't be based on SLA only can help you not only provide better service
44:15
for the value, you know, kind of highlighted this way before value that you're
44:21
providing.
44:22
Not just resolving a ticket by two seconds more than five seconds.
44:27
But did I truly give you a value or not, and articulating that from data and
44:31
moving this into a premium support model.
44:34
Absolutely, because now you have evidence for everything associated and why
44:38
they're building and paying you for premium as opposed to, I'm going to respond
44:43
back to your ticket and seconds if you open one.
44:46
Right. This truly a scorecard for that.
44:49
Yeah. And I'm so maybe in the.
44:53
Yeah. Yeah, so maybe in the future will have the no support package where AI is
44:59
so good that we guarantee that you will never have to ask a support question.
45:05
And you can pay for that.
45:08
As long as software is there.
45:11
And AI is not even the software jobs.
45:14
I'm sure we're going to have bugs. I don't think there is any product,
45:21
including Tesla does does not have bugs.
45:25
Probably probably not as.
45:27
But when I start developing that product, it may be a little better.
45:31
Probably you don't actually learn that a lot. I'm hearing people is going to
45:34
take software jobs too and people are starting doing queuing.
45:39
So now I'm going to go. You just open another Pandora box with us. So, you know
45:45
, when I'm going to get on a call, we go on a rampage about how AI is going to
45:48
change the world. Right.
45:49
How, how, and I recently saw a clip. I shouldn't of Sam Altman, where there is,
45:57
oh, I should have sent it to you. You should play it out here. It's a quick 30
46:00
second clip that I can send it to you guys where he's saying there's a bet
46:04
going on in his billionaire
46:06
group of entrepreneurs where there's going to be one person billion dollar
46:11
company.
46:13
So they already have a bet of 10 people million dollar companies.
46:18
And he's saying, no, no, we're going to see a world where there's going to be
46:22
one person building a billion dollar business.
46:26
Yeah, I think, well, I don't know. I think it's a pretty safe bet, maybe.
46:31
I don't know. I don't know. Right. It shouldn't be me saying it. And I was like
46:36
listening to that and I'm like, okay.
46:40
What is going on? What is the point that I'm not on?
46:45
Yeah. Yeah. So thank you. Thank you for sharing that. So I want to end the web
46:50
inar with like a really quick statement from you guys. So, and I'll quickly
46:55
intro to statement.
46:57
So I think pretty much we would probably agree that in order for support to be
47:01
more effective and potentially change in the future and for CS basically to
47:06
have the same thing.
47:08
Digital is very important. The digital experience is growing increasingly
47:13
important. Some even say it's the mode between your company and your
47:17
competitors, for example.
47:19
So you get two sentences on this answer because we're at time. So how important
47:24
do you feel the digital experience actually will be in the future when it's
47:29
influenced by AI and what does that influence with the clinic and you get to
47:34
truncate your answer
47:35
in two sentences. It's really a great question. And I will start with Mike.
47:41
I think it's going to be everything. The time for digital is now. Thank you.
47:47
Awesome. Well done. Grinati.
47:50
If you implement the right, it will be a game changer.
47:55
Cool. And then some may or last.
47:58
Well, digital experience will phenomenally change your customer experience to a
48:03
point that you can retain your customer each and every one of them.
48:08
If you're talking about bets, this is big compared to Sam Altman's bet. But
48:15
okay, I really love that as an answer. So let's end the webinar on that. Thank
48:19
you guys for sharing your knowledge and being such good sports answering the
48:23
questions to everyone in the audience.
48:25
Thank you for showing up. I'm hoping that this has been helpful. If you have
48:28
any other questions, definitely feel free to reach out to any of the panelists
48:31
or games or anything else. And we'll make sure that your questions get answered
48:35
And as said, there will be a recording of this webinar in the email so you can
48:38
definitely listen to it again if you want to.
48:41
For now, I think that's it. So everyone enjoy the rest of your day and we'll
48:44
see each other soon.
48:46
Thank you. Thank you.
48:49
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